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Notes from the front desk.

What happens to the calls a small business misses, how the agents handle them, and the data behind both. Every number is sourced.

52%Home services · 3 min · Sep 22, 2026Only half of home-services calls reach a person.Invoca's 2026 benchmarks found that just 52% of callers to home-services businesses speak with someone. What the other half costs, and how to close the gap.